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One of the most influential voices in contemporary cultural theory on how to make it new.

As ideas move from one context to another, something new is created. This continuous shifting of the line that separates the valuable from the worthless, culture from profanity, is at the centre of Boris Groys’s investigation.

On the New does more to explain the ways that art becomes art in the contemporary world than any book in recent memory. Page after page, Groys formulates ingenious constructions that describe the unique characteristics of the cultural artefacts of our time, while simultaneously compelling the reader to think in a distinctly artistic way about these artefacts. In a very real sense, this narrative manages to produce the ‘newness’ that it so vividly describes.”– Matthew Jesse Jackson, University of Chicago

Published by Verso, 208 pages

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