Popa Tatu 20, Bucharest

89.00 lei

The iconic Playgirl Magazine is back, and in line with it’s relaunch, Chloë Sevigny appears on the cover, naked, heavily pregnant and lensed by Mario Sorrenti.

What was once an archive of spreads of naked men and journalism angled towards women and feminism, with literary pieces penned by Maya Angelou, the 70s title has undergone a reiteration for 2020, and it’s as breathtaking as it is thought-provoking.

As usual, Sevigny needs very little to exude sexiness, and here, as she gazes down Sorrenti’s softly-lit lens, the handlebar moustaches and plethora of penises of the heralded title feel a long way away from the original format of the magazine. Playgirl first launched as a subtle take on nudity in 1973. Serving as a feminist response to mens magazines like Playboy, the magazine featured hairy, naked centrefold of cigar smoking men alongside their somehow tasteful erections in an attempt to further the women’s liberation movement and counter the objectification women face.

Now, a new era of Playgirl has begun. With publisher Jack Lindley Kuhns at the helm alongside an all-star creative team: Skye Parrott of Self-Service assumes the role of Editor-in-Chief while Alex Wiederin, has taken on Playgirl’s creative direction. The new direction has come through instantly, of course. With the last issue published (before being defuct) titled ‘Campus Hunks of Lauderdale’, it’s not hard to spot the difference in this new iteration with the inclusion of contributors such as the prolific Harley Weir. What began as a women’s liberation magazine and morphed into a title more frequently bought by gay men, appears to be re-emerging as a more open space for anyone who would like to belong.

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